Global brand campaign
A brand campaign to reassert Gordon’s as the definitive gin.
We worked as the lead creative team, creating a whole new brand world, global TOV guidelines as well as a 30” TVC which we adapted for global markets.
OOH & Social assets to come!
Global social campaign
We worked as the lead social creative team for Johnnie Walker’s latest brand campaign ‘Bold Steps’.
The campaign celebrated different individuals who are powering progress in their communities, around the world. From activists to musicians. Using the Johnnie Walker platform to amplify their stories.
TV, Social
Did you know Chris Rea wrote his 1988 classic hit in a classic Mini?
Well, once we found this out AND the fact the song never had an official music video, the campaign kind of wrote itself really.
Introducing MINI’s Driving Home For Christmas music video, featuring real MINI drivers from all over the world and the man himself, this time driving a MINI electric.
Organic social content
From summer 2024 we took over the concepting and production of Habitat's organic social content.
Channels:
Instagram
Pinterest
TV, Social
During our 3 years at Anomaly, we were the lead creative team on the Gordon’s global account.
For this campaign, Gordon’s wanted to create a series of films which showed all their portfolio together, to show their flavour offering and remind everyone there’s something for everyone.
Sponsorship idents
At Dark Horses, we lead and won a pitch for TikTok’s first ever sports sponsorship. UEFA EURO 2020.
TikTok became ‘The official fans of Euro 2020’
For the idents, the idea was simple - to take a 16:9 goal and make it 9:16 and fill it with content from fans celebrating across Europe.
Global sports brand campaign
Following on from our pitch win at Dark Horses for TikTok’s sponsorship of UEFA EURO 2020, we created the brand platform for their sports sponsorship beyond the tournament.
‘Where fans play’ kicked off at EURO 2020 but is now the creative positioning for all of TikTok’s sports sponsorship, from The Africa Cup of Nations football tournament to the men’s and women’s Six Nation competitions.
The campaign also included the activation of key sponsorship assets such as LED boards and giant screen content in stadiums, large-scale out-of-home placements in hero markets across Europe, and supporting content on social media to allow fans to create their own moments during the tournament.
Global social content
From 2021-2023 we worked as the lead creatives for MINI’s global social channels. Every month, along with the social strategists we would concept 30-50 ideas, to shoot on iPhones ourselves on a 1-3 day shoot. We grew MINI’s following from nothing to over 1M followers.
Here are some of our faves:
Partnership activation
We lit up a Formula E car, powered by the drivers’ bio-electricity and drove it through the streets of Manchester to launch Nissan’s partnership with Manchester city. Pep came along too.
Partnership Activation
How do you activate a partnership between Nissan and the most famous football manager in the world? Well, it helps he already drives a Nissan. Yep, that’s right Pep Guardiola drives a Nissan LEAF. Honestly, he loves it.
But to honour any brand partnership you’d usually gift the ambassador with the product right? But as Pep already had the car, what could we do? Give him another, that’s what!
So, we turned up at the Etihad to gift Pep another LEAF with a big extravaganza, complete with brass band. And what happened next was pure unscripted confusion from Mr Guardiola. This content was followed by product films explaining just WHY Pep loves the LEAF, with each reason linking nicely to a product feature.
Content, Social
In a category that is in double digit decline, how do you get great tasting cereal like Crunchy Nut into our audience’s daily routine, and not just at their breakfast tables?
Let’s face it...eating cereal, especially Crunchy Nut after dark is something we already do!
I mean who doesn’t love a bowl of cereal after a long day at the office? Whether it’s a late-night snack just before bed, something to munch on during a movie or the saving grace after a rather messy night out, yeah – we’ve all been there.
#NotJustForBreakfast was a campaign created to expose the different snacking behaviours of the UK through a series of fun, comedic, social films; each focusing on a different, relatable snacking archetype. Encouraging people at home to identify themselves, their mates even their mum.
Brand campaign
The campaign for Barclaycard's 50th birthday. Celebrating the nation's Great British Shoppers & ShopkeepersThe campaign includes a 60" TVC, Digital, press and social.
Content, Social
After we launched our first campaign for Crunchy Nut; #NotJustForBreakfast, being the first cereal to reposition itself as an evening snack and not just a breakfast cereal.
After the success of that campaign, we were given the opportunity to execute phase two - targeting people who snack at work.
In addition to the films, we also launched a brand new product: the Crunchy Nut Variety Pack. Which was basically just an adults version of those variety packs we all ate as children. Giving those at work something to snack on 5 days a week - however they wished.
During our 3 years at Dark Horses we pitched and won Panini - A childhood throwback. Over the years we created a number of campaigns to launch their new season stickers and trading cards.
Brand campaign
Nectar is on a mission to put the YOU in Thank You. As Nectar can offer personalised rewards we created this campaign which celebrates the individuals of Britain - and what a diverse bunch we are. This brand campaign features a TVC, social, online and pre-roll advertising.
Social content
For the Women’s World Cup, we created a social campaign to celebrate PUMA’s long standing commitment to the women's game. It highlighted how many of the top players are sponsored by them whilst raising their profiles in the process.
The campaign consisted of over 200 assets – everything was created, animated, designed, edited and post-produced entirely in the Dark Horses’ Young Dukes studio – from launching a women’s-only boot for the first time, to creating long-form content, as well as reacting to key moments within the tournament.
Social/Digital campaign
Behind every purchase is a story... and behind every purchase made with AMEX, there's points to be collected.
In this social campaign, we wanted to remind existing American Express customers that, if they shop regularly with their AMEX cards they can earn reward points towards something great.
Personal project
After running Badass.gal for an entire year, it became clear to us that many young women often shy away from celebrating their success. So to celebrate 365 days of Badass.gal, on International Women’s Day 2019 we hosted #BadassBecause - an exhibition with the aim to break the stigma surrounding self-promotion and encourage more women to own their achievements.
Product innovation
How can Gamestore increase sales in retail?
Scratch cards are often a personal indulgence. For some of us we buy them to take home and scratch away in hope we'll not have to go to work the following day, for others we immediately take the plunge ready to walk straight back to the counter to collect our winnings.But it's Christmas, the season of giving… so we wanted to position scratch cards as the ultimate Christmas gift, where a mere £2 could turn into £250,000...and who doesn't want £250,000 for Christmas?
We designed greetings cards to be given away with any scratch card purchase. All themed around the classic 'what I'd buy if I won' conversation examples. From a sports car to a house, a yacht to a holiday.
Personal project
We wanted to capture the festival spirit and connect festival go-ers with their favourite artists whilst creating ‘Facebook profile picture’ worthy shots.
We have so far been to: Reading festival, BeachBreak, Wireless and Strawberry Fields. The signs have had over 75,000 interactions as well as being photographed both Rizzle Kicks and Ben Howard and even taken on stage during performances.
